Client

Red Bull

Garmin

Task

Increase attention in Social Media and owned channels for Tech-Company Garmin and Energy Drink producer Red Bull, known as the biggest supporter of extreme sport-challenges.

Idea

Sometimes a catchy Kalauer is all you need to stage an event that is then followed by a large audience. “Von Laufen nach Laufen laufen” sounds like “A run from Run to Run”. This refers to a 550 km long running route from the town of Laufen in Switzerland to Laufen in Germany. Ultrarunner Flo Neuschwandner completed it in just one week, two marathons a day, overcoming more than 10,287 metres in altitude. The athlete was always accompanied by our cameras, which captured spectacular moments from the trip for the community.