Client

Zeppelin Rental

Task

Develop a campaign idea for the german market that increases brand awareness.

Idea

„Wir haben das Zeug dazu.“ - The claim can be translated as „We can do it.“ is a confident statement and a promise to its target group. We combined the claim with a campaign system that is setting a spotlight on the three areas of activity. In addition the project stands out due to its wide range of tonalities.